It all gets started Friday May 18th, 2012 at all Escapist locations, and if you’re out in KC for the weekend make sure you stop by the Red & Yellow video premiere at the Uptown Theater 5/18 doors at 10pm.
Skateboarding has always been deeply intertwined with creative expression. Here at the plant it’s no different everyone has a passion outside of skateboarding that keeps us all going. Jim has his punk rock collection that is always played at full blast, T.G. is an incredible musician, Mic-e has an art for using charm and force to get what he wants, and for our international sales rep Andrew Mecum it’s painting and printmaking. In addition to being a huge part of DLX for over 10 years now and providing a never ending stream of ideas, Andrew is also a very talented artist. His lifelong involvement in skateboarding continues to inspire and fuel his artistic expression to this day.
For all the shops out there, we know calls from your friendly DLX Sales reps are always the most anticipated and enjoyable, but sometimes you just gotta have some face to face time with the DLX staff. This week we decided to open up the DLX warehouse doors to all the bay area shops to get a peek inside the madness and raid all the newest Spring ‘12 DLX goods as soon as they hits the shelves. Thanks to all the shops that came out to join in and for continually being a huge part in everything we do.
For the release of his new travel system bags with Chrome John went all out to design a system of bags to fit his style of travel, simple, self-suffiecent and ready to attack just about anything. Check out the first of 3 videos for Cardiel’s new Chrome bags and head over to the Deluxe Facebook page for a chance to win all 3 bags and prize pack from Anti Hero & Spitfire.
Stay tuned for more Chrome X Cardiel videos dropping next week and come help Cardiel celebrate the launch of his new bags Saturday March 24th at the Chrome store in SF from 7-11pm.
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To follow up the release of the Atlas X Thunder Truck, the guys at Atlas got together with Thunder rider Pete Eldridge for an exclusive Thunder video clip. Filmed and edited by Patrick Beaudouin. Additional filming by Lannie Rhoades. Thanks guys, as always, you kill it with everything you do in skateboarding.
By: Mark McAdam
To help make this a very special birthday for Jim we asked you guys for some photo shopped B-Day cards. We’ve got some good ones so far but there is still time so keep em coming and maybe win some DLX Prizes. Check this album, then post your birthday card for Jim on our Facebook wall. Later today we will pick our favorites to win some prizes. Here’s some of the best/most embarrassing so far. Thank you very much for all your help in making this a memorable birthday for Jim.
Although the earthquake & tsunami that struck Japan were almost a a year ago now, the devastating impacts the disaster had on the country are still very prominent with hundreds of thousands of people still in need of relief efforts and help to rebuild for years still to come. Our very good friend CB from Heshdawgz in Japan took things into his own hands and got together with master lensman Joe Brook and 4sight on a very special relief deck that features Joe Brook’s Polaroid’s and personal messages from John Cardiel, Tony Trujillo, Dennis Busenitz, Brian Anderson and many more. Thank You CB for everything you do, not only in the Japanese skateboarding community, but in projects like this that go to help those truly in need.
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Andy Roy shows skate shops at the Agenda Trade Show that playing with guns always pays off.
Skate Shops be on the look out, your Deluxe Spring 2012 Catalog Targets are on the way. You Get 5 Shots to win! Good Luck.
Next Saturday January 7th HUF will be hosting the opening reception for the release of the upcoming HUF X Haroshi X DLX collaboration from 7Pm-11pm. The event will showcase 6 original works by Haroshi created for the collaboration along with a live performance by Tommy Guerrero, Money Mark, Ray Barbee & Fredo Ortiz. The event is free to get in, all RSVPs can be sent to haroshi_rsvp@hufworldwide.com
