Thanks to everyone who came out to Venice beach this weekend or donated online to Alex Midler's 2nd annual Roll-A-Thon for JohnnyKicksCancer. You all raised $7,500 for JKC to help in the fight against childhood Leukemia.


For more info and donations visit

Dear Friends and Family:

If you know me, you know that skateboarding is my passion. Johnny Romano was a young boy who also loved skateboarding. Unfortunately, he died of childhood leukemia four years ago after a very courageous struggle against the disease. Had he lived, he would have been my age today. Last year, I came up with a way to honor Johnny's memory and give back to those who are not as fortunate as me - The First Annual "Roll-a-Thon". Thanks to many of you, the event was a success and we raised over $5,000 for the Johnny Kicks Cancer Foundation.

On Saturday, October 6, we are going to do it again. The Second Annual Roll-a-thon. Please join me at the Venice Beach Skate Park at 1 p.m. By 2 p.m. we will begin rolling north on the Santa Monica Strand along the Pacific Ocean. Anyone can participate by riding something that rolls, like a scooter, bike or skateboard. Upon finishing the 9.6 mile roll and returning to the Venice Skate Park around 4 p.m., the fun will continue. There will be product raffles and hopefully some skate pros too. Don't forget to wear something RED... it was Johnny's favorite color.

Donations go directly to JKC. My goal is to reach $7,500 and to encourage others to skateboard, bike or scooter to raise awareness for this cause. For online donations, go to

I really appreciate you considering joining me on October 6, or at least making a donation to JKC in honor of the Second Annual Roll-a-Thon.

Roll forever... Alex Midler